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Nielsen News: Tops 2018 + Nielsen Audience Report Q2

Interested in news from global Nielsen? Read on.

Tops of 2018: Television

Television had an increasingly diverse amount of quality content to offer through 2018 so far. TV has provided a lot of drama, comedies, and talent shows. Sports, yet again, captivated some of the year’s largest audiences.

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Tops of 2018: Social TV

While audiences have more ways now than ever to watch it, they also have more ways to engage with it. Now, with social media apps at their fingertips, TV viewers are effectively also TV talkers. Topping the 2018 most social series programs for the year so far was content of all kinds, from wrestlers battling in the ring to witches battling the apocalypse.

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Tops of 2018: Radio

In 2018, the radio was broadcasting about Supreme Court nominations, natural disasters, social media scrutiny and widening cultural debates (among other stories) continued to drive listeners to the News/Talk format, which had another strong year of performance. According to Nielsen’s Portable People Meter (PPM) data for the balance of 2018 (January-November), News/Talk remained the No. 1 format among all listeners (age 6+) for the eighth year in a row.

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Nielsen Audience Report Q2

Time spent with the television set is shifting, with consumers spending more time using TV-connected devices to stream content in addition to traditional TV. Similarly, smart home devices are changing the way people interact with technology, whether it’s to listen to music, give directives, or get updates on the latest news. Often, consumers multi-task, opting to use devices—simultaneously researching something they heard or saw, checking email, online shopping, or simply staying connected with others.

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