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Nielsen Total Audience Report: Q3 2018
Overall total media use among U.S. adults remains unchanged year-over-year at 10-and-a-half hours per day. But there are shifts in where that time being spent is dedicated to, as we see increases in Internet connected devices and app/web smartphone usage that are gradually replacing time spent on other sources. These shifts are not surprising, as nearly seven out of 10 homes now have a device capable of streaming content, and a similar amount have access to a streaming SVOD service.
Digital’s Flair for the Dramatic: How Program Genres Perform Beyond Traditional Viewing
A recent Nielsen study that leveraged Total Content Ratings did just that. It uncovered the actual lifts that digital platforms give to select genres of programming and found that certain types of shows drive more pronounced lifts beyond the linear airing by way of digital contribution from connected devices, computers and mobile devices. The study found that cable dramas—which saw a 9% lift in viewing—actually spoke to viewers no matter where or how they watched digitally. On broadcast network programming, sitcoms and reality shows each saw an 8% increase.
Nielsen Survey says: Friends and Family Have Biggest Effect on Viewers’ Streaming Choices
Consumers largely base their decisions on what — and who — they already know. A quarterly survey by Nielsen’s MediaTech Trender, which focuses on emerging technology and services, shows that when it comes to picking streaming content, the most influential factor is „existing shows I used to watch on broadcast media being available for streaming.“. The second biggest factor in selecting streaming content, cited by 66 percent of Nielsen’s respondents, is recommendations from family and friends.