Nielsen News: Audiences as interest of brands and marketers

Interested in news from global Nielsen? Read on.

The Out-of-Home fall sports viewing overview

The attraction of experiencing live sporting events in OOH environments is a phenomenon that marketers and advertisers need to take note of, as these OOH audiences present enticing characteristics and behaviors that could prove useful to their business.

Often overlooked, these audiences are young, engaged and relish a viewing experience that only being at the stadium can replicate.

Click here to read the whole overview.

The OTT Experience: Understanding connected living room audiences

Today’s living room is a true multi-platform environment, bringing together both linear and dynamic content. With over-the-top (OTT) video content, buyers and sellers can focus their investments to engage consumers in the midst of this new living room, lean-back experience.

Connected devices allow brands and publishers the opportunity to connect with harder-to-reach demographics, especially Millennials and Gen Zers.

Click here to read the whole overview.

The advertising landscape continues to Shift – here’s what Brands need to know

Nielsen Ad Intel data shows that over the last five years, there has been a significant reduction in the number of advertisers in the top five advertising categories.

Thanks to the evolution of digital media, the total number of creatives has actually increased across most of the top five advertising categories. The more adverts there are, the more difficult it becomes for brands to cut through the noise and reach their intended audience.

Click here to read the whole overview.