Interested in news from global Nielsen? Read on.
Nielsen Wins 2020 Emmy Award
The Emmy Award recognizes innovations in technology to measure video viewing across multi-platform services. Nielsen won the award four times, this year for the System to Measure Video Performance and Demographics Across Multiple Platforms. The technology launched in 2015, generating vast volumes of exposure data, to which Nielsen’s world-class data scientists applied business rules, deduplication techniques, demographic fusion and corrected for age and gender bias. Since then, programmers have gained a more complete view of video consumption as a result of the audience lift from digital viewing, which has allowed for better monetization strategies when it comes to content and ads.
Tops of 2020: Nielsen Streaming Unwrapped
While the massive spikes in media usage that sparked streaming enablement into near ubiquity last year weren’t unexpected given countrywide lockdowns, the aftermath reflects a permanently altered media landscape, with video streaming accounting for a larger share of overall media consumption than in previous years. Streaming platforms offered a lifeline for movies that could no longer be released through a traditional means and in turn made films more easily accessible to a larger audience. After initially disrupting the television space, streaming services are enabling new options for the film industry as well.
Unsurprisingly, streaming platforms have become video wellsprings for content-hungry consumers, with well-advertised originals like Ozark, The Boys and The Mandalorian grabbing much of the spotlight. While original content can generate buzz and draw in audiences, library content is what viewers find comfort in, watch casually and often return to. Unlike adults, children will watch and re-watch their favorite content time and time again, which helped land titles like Frozen II, Moana, Secret Life of Pets 2 and Onward into this year’s list of TOP 10 movies (in terms of minutes watched) available on SVOD platform, with each attracting viewership of between 8.3 billion and nearly 15 billion minutes each.
Nearly 33.8m Americans Watched President Joe Biden’s Inauguration
An estimated 33.8 million people tuned in to watch the inauguration of Joe Biden as the 46th president of the United States on Wednesday, Jan. 20, 2021. While coverage varied by network, 17 networks aired live coverage between approximately 10 a.m. ET to 4 p.m. ET.
A New Era of Streaming Wonder (Woman)
The movie Wonder Woman 1984 from 2020 became the most-streamed feature film to date by drawing in over 2.25 billion minutes of viewing in the first week. According to Nielsen’s data, the movie was the most watched content on all streaming platforms for the week of December 21 through December 27. The record numbers caught attention of the cast (Connie Nielsen and the main actress Gal Gadot) and the director Patty Jenkins herself! You can read more about the success of Wonder Woman 1984 in The Wall Street Journal, Bloomberg or The Hollywood Reporter.