12.1.2022

Nielsen assumes 100% ownership of Nielsen Admosphere Group in Czech Republic, Bulgaria and Slovakia

We are delighted to inform you that at the end of last year, Nielsen acquired the remaining 49% share of Nielsen Admosphere, a.s., transitioning full ownership of the business entities in Czech Republic, Bulgaria and Slovakia to Nielsen.

This transaction finalises the joint venture we established in 2014, whereby companies Nielsen and Admosphere entered into a partnership to jointly provide measurement solutions within these countries.

Over the past 7 years, we have been working closely to leverage both local and global expertise of both companies to ensure best in class measurement solutions for you. Czech Republic, Bulgaria and Slovakia remain strategic countries in Europe, and this transaction represents our commitment to continue to invest and develop our presence in Central Europe.

We would like to emphasize that we will continue to operate across all markets with the same leadership team and local expertise, to ensure seamless support to you. Ms Tereza Simeckova and Mr Michal Jordan will continue to lead our teams across the three countries and will continue to work closely with our regional and global teams.

If you have any questions, please do reach out to Ms Tereza Simeckova or Kateryna Edelshtein.

We look forward to continuing working with you in 2022.

Tereza Simeckova
Managing Director
Czech Republic, Bulgaria, Slovakia

Kateryna Edelshtein
East Europe Leader

Announcement letter in PDF

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