This Register exhaustively lists the advertising agencies holding Class A or Class B licenses, giving them the following rights of access to databases, rights to perform analyses and/or rights to use results of analyses for commercial purposes, in relation to their principal object of business. The list of unlicensed agencies is non-exhaustive.
Class A license grants: (1) a personal, non-exclusive and non-transferable right of access to the databases of specific employees of the licensed advertising agency; (2) the right to perform analyses of databases through analytical software provided or approved by NIELSEN ADMOSPHERE BULGARIA JSC; (3) the right of the licensed agency to use the results of the performed analyses for its own use (solely in relation to its principal object of business); (4) the licensed agency’s right to provide results of analyses to advertisers – its current or potential customers; (5) the licensed agency’s right to provide results of analyses to another advertising agency, provided that the latter holds a valid Class B license.
Class B license entitles the licensed advertising agency: (1) to assign to another advertising agency that holds a valid class A license to perform analyses of databases; (2) to use the results of the performed analyses for its own use (solely in relation to its principal object of business); (3) to provide results of analyses to advertisers – its current or potential customers.
The licensed agency is not allowed to: (1) provide (in any way) access to databases or any part thereof to persons outside the list of its employees, who have been granted a personal and non-transferable right of access; (2) sell or provide (in any way) access to results of performed analyses to persons other than those expressly designated for the relevant license class. Exceptions are only permitted upon receipt of an express written permission from NIELSEN ADMOSPHERE BULGARIA JSC.
The advertising agencies and any other entities may not, without the prior written consent of NIELSEN ADMOSPHERE BULGARIA JSC, disclose or publish (disseminate or make public), in whole or in part, any data or results of database analyses.
The databases and any part thereof are protected by copyright and other intellectual property rights managed solely by NIELSEN ADMOSPHERE BULGARIA JSC. Persons or entities that have unlawfully granted access or have misused the databases (or any part thereof), as well as analyses performed on the basis of the databases, are fully liable for damages, together with the liability under the Copyright and Related Rights Act and the Criminal Code.