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Ad Intel brings an integrated and structured overview of advertising, monitored across TV, radio and print media types.

Our database contains information about advertising campaigns carried out in Bulgaria since the year 2016.

We are part of the global Nielsen group, which provides Ad Intel in more than 30 countries around the world. More information can be found here.

What can we offer?

Advertising monitoring

We find information for you about the pricelist value of advertising space.
We get this by means of independent collection and analysis based on our transparent methodological processes.

Creative monitoring

We provide you with an audio-visual image of the advertisement (creative) as published in specific media.

Analyses and outputs from the database

We create tailored analyses and studies of advertising campaigns carried out in Bulgaria.
You can focus analysis on specific media, clients, brands or product segments.

  • We offer both regular and stand-alone purchase of our complete database, according to selected media types.
  • We deliver audio-visual content in digital formats that can be launched on standard PCs.
  • Alongside the data we offer the sophisticated analytical software, Adwind Kite. With this software you can always access all the data you need, online.
  • We provide all data in open formats, e.g. XML format for further mechanical processing or uploading to your own DB systems. Alternatively, MS Excel for manual processing.
  • The campaigns are clearly organised into more than 1,400 categories according to the standardised product categorisation of NACE EU/CZ adjusted to the needs of the Bulgarian market.
  • We are more than happy to prepare training sessions or presentations of advertising monitoring to meet your needs.

An over and above-standard client service

  • A responsible and professional approach
  • Experienced consultants
  • Continuous support
  • The flexibility and ability to react to market requirements

High-quality advertising description

  • Precise methodology
  • High number of attributes
  • Clear identification of advertisers and brands
  • Data classified into detailed product trees
  • Clear views of the pricing policy of advertisements

Professional technical solution

  • Automation of key processes
  • Administration of TV advertisement register
  • Supervisory and control mechanisms