Products & Services
Media audience measurement
We develop our own technology for media measurement – SimMetry. We offer a complex system for data collection, technology for television audience measurement, portable measurement devices and an application for online video content viewing measurement.
We are experts in electronic television audience measurement (peoplemeters). We have our own technologies, a complex system for data collection, data maintenance and processing, first class educational and technical background and long experience. We have been measuring television audiences in the Czech Republic since 2002 (and before).
One brand or product, similar period, advertise both on TV and online. Question is how to optimize the media mix. What would be rational budget allocation? How to maximize the total reach?