About us

We are a research agency with a wide portfolio of products and services covering market and media research, analysis and data processing. We focus especially on methodologically and technologically demanding projects, such as electronic television audience measurement, applying the TV meter method. We have developed our own technology for electronic media measurement – SimMetryTM. We are also dedicated to advertising monitoring Ad Intel, market research, especially face-to-face surveys, CAWI, CATI surveys and data analysis. We offer comprehensive services of a reliable research agency with the background of the international company Nielsen.

One part of the Nielsen Admosphere group is Adwind Software, a software company which develops software for working with data from audience research and advertising monitoring.

Company management


Tereza Šimečková
Chairwoman of the Board, Nielsen Admosphere, a.s. and Chairwoman of the Board, Nielsen Admosphere Bulgaria


Ivan Genchev
Member of the Board and Managing Director of Nielsen Admosphere Bulgaria

Magida Sukkari_new

Magida Sukkari
International Business Development Director


Tanya Georgieva
Client Service & Business Development Manager


Viktor Dimchev
Client Service

What is important to us?

  1. We develop new technologies, seeking new ideas and opportunities.
  2. We know that the greatest assets of our company are our people.
  3. We develop our company and our products.
  4. We listen to our clients.
  5. We provide added value.