Interested in news from global Nielsen? Read on.
Tops of 2017: Television and Social Media
Overall, U.S. television in 2017 offered a bit of something for everybody, even in places we didn’t expect. Sports reigned supreme among most of the top 10 telecasts of the year.
Tops of 2017: Audio
Nielsen’s U.S. portable people meter (PPM) market data show some distinct differences when assessing the top 10 radio formats of the year, particularly by generations.
What Lies Beneath: Why Audience Delivery is the Next Battleground in Digital Advertising
by Megan Clarken, President, Watch
While ad execs are right to insist on better digital ad performance, their focus this year has been on surface issues related to the ad experience, while a larger problem lies beneath.